Fox News Channel Dwarfs Cable News Competition in RNC Coverage Ratings
The typically dominant outlet gets a boost on Tuesday, tripling its typical primetime showing and peaking with 7.2 million viewers towards the end of the night.
Though it shouldn't surprise many, Fox News Channel saw a surge in total viewers and the key adults 25-54 demo during Tuesday night's coverage of the Republican National Convention -- easily eclipsing competitors MSNBC and CNN and toppling NBC's network coverage at 10 p.m.
Overnight Nielsen numbers have FNC tripling its typical Tuesday showing. Ratings peaked between 10:45 and 11:00 p.m. ET, with in 7.2 million viewers and 1.8 million adults 25-54. MSNBC topped out soon after (1.8 million viewers, 555,000 in the demo), with CNN grabbing its largest numbers at 10:15 p.m. (1.5 million viewers, 451,000 in the demo).
For the three-hour primetime block, FNC averaged 5.15 million viewers with 1.17 of them adults 25-54. MSNBC pulled the second-most viewers (1.32 million over CNN's 1.2 million) but fell to third with the key demo (CNN's 368,811 outmatched MSNBC's 337,562).
The 10 p.m. hour was the most popular across the board, and though FNC's total viewership eclipsed all of the broadcast nets -- ABC, CBS and NBC all aired an hour of RNC coverage -- the cable network was eclipsed by the younger-skewing NBC in the demo. NBC's 1.72 million adults 25-54 gave FNC its only real competition of the night, besting its demo showing for the hour by just 45,000.