September 21, 2011 9:53am PT by Jethro Nededog
'Ringer' Ratings Dip For Second Episode
It seems that Sarah Michelle Gellar isn’t exactly the New Girl anymore. The CW thriller’s audience dipped in its second week as the other networks began rolling out their fall premieres – most notably Ringer’s 9 p.m. competition, Zooey Deschanel's quirky half-hour comedy, New Girl, on Fox.
The thriller about duplicitous twins attracted 2 million viewers to its second episode on Tuesday and a .9 for the ad-coveted adults 18-49 demo. That’s an 800,000-viewer drop from its premiere episode’s 2.8 million viewers, though it kept its .9 for the demo. It did improve on its lead-in, 90210, which held steady holding on to its premiere audience of 1.6 million.
It should be noted that The CW’s move to premiere its new fall series before the other networks came out swinging with their offerings was a good one and the fall for Ringer was to be expected.
Did you hang around to see how Bridget hid the body?
Email: Jethro.Nededog@thr.com; Twitter: @TheRealJethro