October 12, 2011 12:56pm PT by Lesley Goldberg, Philiana Ng
CW's 'Ringer' Gets Full-Season Order
The network picked up the rest of its rookie scripted dramas, The Secret Circle and Hart of Dixie.
The CW has permanently collared Ringer.
The network has picked up the dual-identity thriller starring former Buffy the Vampire Slayer Sarah Michelle Gellar for a full season.
The drama, which launched a week before the Big Four networks kicked off their fall seasons, opened to 2.8 million viewers and a 1.6 rating in the advertiser-coveted adults 18-49 demographic – the CW’s largest audience in its Tuesday at 9 p.m. slot in three years. The series, with 90210's opener, also was the net’s most-watched Tuesday in two years. Its most recent effort drew 1.7 million and a 0.7.
Co-starring Nestor Carbonell, Ioan Gruffudd and Kristoffer Polaha, the series performed broader for the network than its predecessor, Life Unexpected. Ringer was the buzz of the summer as the series marked the long-awaited return to television for Gellar, who had been focusing on features in the years since cult favorite Buffy ended its run.
The series originally developed for CBS dropped 800,000 viewers in its second week against the premiere of Fox’s heavily promoted Zooey Deschanel New Girl and the first Dancing With the Stars results show of the season and has averaged about 2 million viewers and a 0.9 in the key demo. In the network’s key 18-34 demo, the series is averaging a 0.9 rating.
The network, in a move to expand its viewership, re-aired the pilot three days after its premiere and has also slotted it in the Wednesday at 8 p.m. slot previously occupied by its ratings challenged Mario Lopez-hosted unscripted series H8R.
Created by Eric Charmelo and Nicole Snyder, the series hails from CBS Television Studios and Warner Bros. Television.
Ringer joins fellow rookies New Girl, 2 Broke Girls, Up All Night and Whitney as freshman series receiving full-season orders.