June 23, 2014 5:56pm PT by Phil Gallo, Billboard
'Rising Star' Premiere: Over 5 Million Vote in Real Time
More than 5 million votes were cast in real time during Sunday night’s two-hour premiere of ABC's Rising Star, ushering in a new era of interactive television.
The Rising Star app that enables a viewer to vote was downloaded 1 million times on iTunes.
Rising Star — featuring 10 performers, host Josh Groban and experts Brad Paisley, Kesha and Ludacris — drew a TV audience of 5.1 million, making it a solid No. 2 behind America’s Got Talent on NBC.
It was No. 1, however, in social media engagement. Rising Star was the most social broadcast series Sunday with 129,071 tweets, topping America’s Got Talent, which received 33,106. Star’s tally was more than double AGT’s season premiere May 27, and 30 percent higher than the May 28 season premiere of Fox’s So You Think You Can Dance.
The second screen integration makes Rising Star the first show empowering viewers to decide who should stay and who should go in real time. Rising Star reached a unique Twitter audience of 1.96 million with 9.55 million Twitter impressions.
Rising Star is produced by Keshet DCP. Billboard’s parent company, Guggenheim Partners, also owns DCP.