Showtime Taps ABC's Jana Winograde as President of Business Operations

The network has also promoted veteran exec Steve Rogers to executive vp business affairs.
Courtesy of Showtime
Steve Rogers, Jana Winograde

Longtime ABC executive Jana Winograde has joined Showtime.

She will serve in the newly created role of president of West Coast business operations, where she will oversee the network’s production, program operations and business affairs teams. She also will be responsible for leading the financial and business strategy related to the acquisition, development and distribution of Showtime content. Winograde will start in mid-August.

In addition, veteran exec Steve Rogers has been promoted to executive vp business affairs, succeeding Melinda Benedek upon her retirement at the end of this year. Rogers will serve as the company’s chief negotiator for original productions and manage the Showtime business affairs team on the West Coast when it comes to series, limited series, documentaries and licensed original programming.

“Jana is a tremendous addition to our leadership team, bringing an impeccable reputation as one of the industry’s most thoughtful business executives and dealmakers,” said David Nevins, president and CEO of Showtime Networks, to whom Winograde will report. “She is perfectly suited to help broaden the ongoing evolution of Showtime — from its roots in domestic premium cable into a dynamic, global content company, with revenue sources across a broad array of worldwide platforms.”

Added Nevins, "Steve possesses a wealth of experience, strong relationships within the industry and a deep knowledge of the intricacies that must be navigated to bring deals from theory to reality in our competitive marketplace.”

In her new position, Winograde will service the business demands of Showtime original programming and develop new business models for the company. She will hold key responsibilities in the monetization of Showtime content domestically and internationally, working closely with president and CEO of CBS international distribution Armando Nunez and Scott Koondel, executive vp and chief corporate licensing officer of CBS corporate licensing and distribution.

In addition to Rogers, Showtime Networks senior vp physical production Michael Elias and senior vp program operations and distribution Tracey Wolfson will report to Winograde.

Winograde joins Showtime from ABC Entertainment, where she spent 23 years in numerous senior roles, most recently as executive vp and head of business operations. In her role, she oversaw the network’s business endeavors, including managing its operating, development and programming budgets and playing a key role in strategic planning.

Rogers, for his part, previously served as senior vp business affairs for Showtime. In the position, he was responsible for negotiating studio, talent and producer deals along with program licensing agreements for a number of the network’s most prominent original series including Dexter, Homeland and Twin Peaks. During his tenure, Rogers also spearheaded Showtime Networks’ business affairs relationships with Lionsgate Television, Fox 21 Television Studios and ABC Signature Studios.

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