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'Smash': Katharine McPhee's 'Touch Me' Shows a New Side of the Broadway Drama (Video)

The former "American Idol" contestant takes center stage in a new clip that aired during the Super Bowl in an attempt to entice male viewers.

katharine mcphee touch me smash
NBC "Smash's" Katharine McPhee

Katharine McPhee joined the likes of Howard Stern, David Beckham and Ferris Bueller on Sunday as NBC unspooled a new promo for its Broadway drama Smash.

Standing on top of a bed in the middle of a stage, McPhee performs Ryan Tedder's "Touch Me" while wearing only a sheet as scenes from the highly anticipated drama are intercut in the minute-long clip. Compared to previous clips, including McPhee's "Beautiful" cover, the "Touch Me" spot skews heavily male.

While the footage isn't new -- NBC has been unspooling numerous promos in the massive build-up to Monday's premiere -- the ad that aired during Sunday's Super Bowl is an attempt to appeal to a broader audience. For its part, the promo specifically targets the advertiser-coveted men 18-49 demographic tuning in for the Super Bowl who typically may not check out a drama about the staging of a Broadway play.

In the ensemble drama, McPhee plays Karen, a newcomer who goes head-to-head with Broadway veteran Ivy (Wicked's Megan Hilty) for the lead in the musical within the series about Marilyn Monroe. The ad also takes advantage on the moral challenges Karen faces as she competes for the part, with Jack Davenport's shady -- and flirty -- director Derek testing her boundaries.

The ad blitz comes as NBC is spending big to lure viewers to the pricey drama.

Check out the new promo below. Smash premieres Monday at 10 p.m. on NBC.

Email: Lesley.Goldberg@thr.com; Twitter: @Snoodit