'SNL' Mocks GOP Presidential Candidates With Fake Drug Ad

Miley Cyrus appears in the sketch, which centers on a new variety of the antipsychotic medicine Abilify.
A still from 'SNL's' Abilify ad spoof

The 2016 Republican presidential field and pharmaceutical marketing are two topics ripe for parody — and Saturday Night Live has obliged, skewering both at the same time in this faux ad for the world's most narrowly targeted anti-dementia drug.

In the bit, which aired this weekend on SNL's season premiere, Kenan Thompson pitches Abilify (which is a real antipsychotic drug) as a pill just for politicians who are deluded in thinking they might someday actually be president.

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Taran Killam plays Rick Santorum. Bobby Moynihan plays Mike Huckabee. And none other than Miley Cyrus, who hosted the show, plays Jim Gilmore's wife.

It's a pitch-perfect sendup of the formulaic (often dissonant) commercial genre, and of the current GOP clown car. There's even a nod to Donald Trump, who in years past would've been a strong candidate for the treatment (apparently the disease works itself out if you wait long enough for the public to lose its mind, too).

All that's missing is a list of side effects. The segment can be seen below.

This story first appeared on Adweek.com.

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