Starz to Marathon Kelsey Grammer's 'Boss'
The pay cabler is looking to increase viewership to its latest political drama.
In an effort to bring more viewers to its latest original series, Starz is planning a two-day marathon of the first three episodes of the Kelsey Grammer-led drama Boss.
Boss, renewed for a second season prior to its series premiere, launched to 659,000 to the 10 p.m. telecast on Friday, Oct. 21. The political series drew a combined 1.05 million for the night, down from the back-to-back broadcasts of the premiere of Torchwood: Miracle Day, which lured 1.51 million total viewers.
Prior to airing a new episode of Boss this Friday, Starz will re-air the first two episodes of the series beginning at 8 p.m. The following night (Nov. 5), Starz Edge will marathon the episodes beginning at 9 p.m. to increase awareness of the show.
In Friday's episode, "Swallow," as Alex Zajac's (Jeff Hephner) campaign gains momentum and Chicago mayor Kane (Grammer) has problems adjusting to his new medical reality. Connie Nielsen, Hannah Ware, Kathleen Robertson, Martin Donovan and Troy Garity co-star in the political drama.
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