9:15am PT by Lesley Goldberg
Starz Targeting Latino Audiences With Three New Projects
Starz is expanding its focus on underserved communities.
Starz CEO Chris Albrecht announced Friday at the Television Critics Association's winter press tour that it is making a major push for Latino viewers and adapting three Spanish-language formats, all from Hispanic creators, writers and producers.
In development are Maleficio, based on the popular Mexican production that originally aired in 1983-84 with 320 episodes and was one of the most successful telenovelas of all time; Pour Vida, inspired by a by Richard Villegas Jr. short story; and Santeria, an original idea produced by The Blair Witch creators.
The move comes as Starz has found success in reaching African-American audiences with Power — its highest-rated series — and Survivor's Remorse; and women, with Outlander, Flesh and Bone as well as The White Queen.
The projects join Antonio Banderas-starring detective drama Havana Quartet, based on the book series by Cuban novelist Leonardo Padura.
Here's a closer look at all three projects:
The push comes as diversity continues to be a major priority as broadcast, cable networks and streaming services look to court new viewers and produce content that better reflects society.