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JUN
30
3 YEARS

'State of Georgia' Off to OK Start for ABC Family

State of Georgia
ABC Family
"State of Georgia"

Stiff competition on the broadcast and cable networks gave ABC Family's new comedy lineup a run for its money.

On Wednesday, rookie comedy State of Georgia debuted as the cabler's second-highest comedy premiere to date in the adults 18-49 demographic, only behind Melissa & Joey, which returned for its summer run. About 737,000 in 18-49 watched Georgia, led by Raven-Symone and Majandra Delfino, at 8:30 p.m.

With 1.32 million total viewers tuning in, Georgia's series opener underperformed if compared to the shortlived 10 Things I Hate About You which drew about 1.6 million to its premiere before it was canceled. Though it is not a direct comparison, Pretty Little Liars launched to 2.5 million on the drama side.

Melissa Joan Hart and Joey Lawrence's Melissa & Joey led off the night with a solid showing at 8 p.m., outperforming its fall finale in 18-34 (518,000 vs. 439,000), among other female-centric demos. Melissa & Joey attracted 1.54 million.