June 12, 2013 10:00am PT by Kimberly Nordyke
Style Media Orders Show About Five Best Friends in NYC (Exclusive)
Style Media has locked up City Girl Diaries.
The network has greenlighted the unscripted series centering on five young, beautiful thirtysomething best friends living and working in New York. The show -- which debuts at 9 p.m. ET/PT on Sunday, July 21 -- aims to take viewers "on a high-class journey through their fast-paced New York City lives" and will focus on their "epic girl talk sessions, dating mishaps, tumultuous love lives and demanding careers."
The cast includes:
-- Leigh Rossini, described as a no-holds-bar publicist who runs the hip Manhattan salon The Louis Licari Group. Having just given birth to a new baby, Leigh is trying to learn how to balance being a loving mom, a supportive girlfriend and her demanding career. Though Leigh is known to push a few buttons, she is the glue that holds the group together.
-- Marianne Garvey, who is described as the "Queen Bee" of New York gossip. Before becoming a columnist at the New York Daily News, she was an editor at In Touch magazine and Page Six. With a successful career in journalism, Garvey has her sights on pursuing her lifelong dream of being a stand-up comedian.
-- Leila Shams, a fashion designer whose unique pieces have been worn by Vanessa Hudgens, Ke$ha, Nicki Minaj, Fergie and Kim Kardashian and have been featured in Elle, Marie Claire and numerous fashion blogs. Leila is currently the design director of Buffalo David Bitton but hopes to one day have the means to solely work on her own line full time.
-- Kelly Brady is a publicity maven looking to take her PR agency, Brandsway Creative, to the next level. Some of her top clients include supermodels such as Jessica White and Jessica Hart as well as some of New York's hottest restaurants, including The Dalloway and Georgica.
-- Raina Seitel, an Emmy-award winning journalist who currently serves as an entertainment and lifestyle correspondent for media outlets including NBC’s New York Live and AXS TV's Naughty But Nice With Rob Shuter. Newly divorced and now a single mother, Raina must juggle parenthood, a busy career and single life in New York.
Meanwhile, viewers will have behind-the-scenes access to each castmember on StyleNetwork.com cast blogs.
Style made a commitment a year ago to increase its original programming by 25 percent as part of a network rebranding. Other new, recent entries include XOX Betsey Johnson, starring the fashion icon and her daughter Lulu, and Style Pop, the network's first-ever live, weekly topical series.
City Girl Diaries is produced by Discovery Studios. Gary Shapiro, Daniel Soiseth and Jason Sands are executive producers.