May 23, 2012 2:32pm PT by Jethro Nededog
'Summer By Bravo' Begins With a Bang (Exclusive Video)
Let the games begin. Bravo is going big with its third annual “Summer by Bravo” multiplatform campaign as the network touts its expanding original programming and takes a cue from the upcoming Summer Olympic games.
"The ‘Summer by Bravo’ initiative marries the unique brand identity of the network to one of the biggest sporting events of the summer to create buzzy cultural conversations for our viewers,” Bravo’s Senior Vice President of marketing Ellen Stone says. "Having Madonna’s music as part of this year’s campaign makes for a ‘Superstar’ experience."
More than 30 of the network’s stars appear in the sports-themed campaign, which launches its first of seven promos during Wednesday’s Watch What Happens Live. As part of the experience, viewers can also access bonus and behind-the-scenes videos and photos at BravoTV.com.
Produced and shot by L.A.-based advertising and production agency Stun Creative, the marketing campaign is aimed at driving awareness and viewership of the network’s continuing series and summer debuts. They include The Real Housewives of New York City season five (June 4), Million Dollar Listing Los Angeles season five (June 6), Miss Advised season one (June 18), Gallery Girls season one (August), Top Chef Masters season four and the continuation of Love Broker's season one.
The network credits last summer's double-digit total audience gains for Flipping Out, The Real Housewives of New Jersey, Top Chef Masters and The Real Housewives of New York City at least in part to its second annual "Summer by Bravo" campaign.
Watch THR’s behind-the-scenes look at this year's inititative with several “Bravolebrities” discussing their sports aptitude below.
Email: Jethro.Nededog@thr.com; Twitter: @TheRealJethro