• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest
OCT
18
2 YEARS

The CW Men Give Up Their Shirts for Climate Change (Video)

“Hart of Dixie” star Wilson Bethel introduces the network's dedication to staying cool.

Hart of Dixie CW Shirtless Wilson Bethel PSA - H 2011

It’s not just getting hot on The CW now. The network has had a steady dedication to making sure its shows’ cast members stay mindful of the earth’s climate change.

PHOTOS: CW's New Season TV Shows: 'Hart of Dixie,' 'Ringer' and More

In a new video PSA, Hart of Dixie star Wilson Bethel drives the point home by discussing the very important issue with fans.

“We’re cutting wasteful wardrobe,” Bethel says before giving up his own shirt for the initiative. “Implementing energy efficient and eco-friendly cooling systems, and most importantly spreading the message to anyone who’ll listen.”

PHOTOS: The 2011 CW Fall Premiere Party: A Hollywood Welcome

Watch the PSA below.

Are you all ears? You can see more of Bethel on Hart of Dixie, which airs Mondays at 9 p.m. on The CW.

Email: Jethro.Nededog@thr.com; Twitter: @TheRealJethro

RELATED:

The CW, 'Easy A' Scribe to Play Truth or Dare

'Vampire Diaries': What the Viewers Are Saying

More CW Coverage on THR