Fox Ramps Up Marketing for 'The Following'
With a few days left to go before the launch of the serial killer drama starring Kevin Bacon, the network is taking its marketing campaign to the streets.
Just days before the launch of The Following, Fox is ramping up awareness for its ambitious serial killer thriller from Kevin Williamson.
On the heels of provocative posters and the release of a red-band trailer, the network is installing 10 photo booths across the country in what it calls "high-traffic locations" beginning Thursday and through Jan. 21, the day of the show's TV launch. In Los Angeles, for instance, a booth will be located at Hollywood & Highland.
Other cities included are New York (two locations), Boston, Dallas, Atlanta, Houston, Seattle, Phoenix, San Diego and Miami.
While the physical placement of the booths -- which will allow people to take photos with FBI Agent Ryan Hardy (Kevin Bacon), Joe Carroll (James Purefoy) or have Edgar Allan Poe writing over their face (a la the series' posters) -- serves as a literal reminder of The Following's premiere, a similar initiative will also live online in an increasingly social media-savvy world. Fox is making available an image-altering app on Facebook.
Fox began marketing The Following back in October, with a teaser campaign that included one-sheets with phrases that shed light on the drama's cult themes: “Even Serial Killers Have Friends”; “Do I Look Like a Killer?” Additionally, promos aired during the network's World Series coverage and in theaters prior to horror fare like Paranormal Activity 4.
Following The Mob Doctor's quiet exit earlier this month, Fox is riding on The Following to boost its drama lineup, which will be without the outgoing Fringe and counts the recently-renewed veteran procedural Bones as a key staple.
The Following debuts 9 p.m. Jan. 21 on Fox.