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DEC
6
3 YEARS

T.I.'s Reality Series Draws Big Ratings for VH1

"T.I. & Tiny: The Family Hustle" has a strong start in its hourlong debut on the cable network.

T.I. and Tiny VH1 Portrait - P 2011
VH1
T.I. with wife Tiny

Hip-hop star T.I.'s new VH1 reality series T.I. & Tiny: The Family Hustle proved to be a ratings draw for VH1.

Launching with two back-to-back episodes, the docu-series averaged 2.8 million total viewers for the 9 p.m. airing and a 1.9 rating among adults 18-49 on Monday evening. Combined with the 11 p.m. encore, the premiere episode lured a total of 4.3 million viewers.

The second episode was an even bigger draw, improving upon its debut to attract 3.1 million viewers at 9:30 p.m. and a 2.0 rating in adults 18-49. With the 11:30 p.m. encore, the second episode drew more than 4.5 million viewers.

T.I. & Tiny: The Family Hustle powered VH1 as the top-ranked cable network (excluding sports) among the adults 18-49 and women 18-49 demos. To compare, VH1's Basketball Wives closed out its third season in August luring 2.6 million viewers after starting off its first season averaging more than 1 million viewers.

T.I. & Tiny: The Family Hustle traces T.I.'s family life, including his reunion with his wife Tameka (aka Tiny) and children after serving time in prison on a weapons charge, and his attempt at returning to the top professionally.

The series was created and executive produced by 51 Minds' Cris Abrego, Christian Sarabia, Rabih Gholam and Ben Samek, in addition to Category 5 Entertainmnet's Brian Sher and Stella Bulochnikov. VH1's Jill Holmes, Kristen Kelly and Jeff Olde also serve as executive producers.