NBC's 'Today Show' Features THR's Year-End Rule Breakers Issue (Video)

Bridgette Sire/Robyn Twomey/Kwaku Alston

The Hollywood Reporter’s inaugural list of the Rule Breakers 2011 was featured on The Today Show on Wednesday.

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VIDEO: Behind the Scenes of THR's Rule Breakers 2011 Magazine Shoot

Chuck Lorre's Sheen-Kutcher Gamble, Netflix Gone Awry, Kardashian Brand's 72-Day Wild Ride: THR Features 2011's Biggest Rule Breakers

The portfolio in THR’s year-end issue features Hollywood’s biggest risk takers, those people who bucked convention and courted controversy in the past 12 months.

PHOTOS: 2011's Biggest Rule Breakers Kim Kardashian, Netflix's Reed Hastings, Chuck Lorre and Ashton Kutcher

NBC News correspondent Carl Quintanilla spoke to THR’s senior writer Leslie Bruce and THR’s news director Matt Belloni about the 22-page special, which features four cover subjects in a special split run: Chuck Lorre and Ashton Kutcher, Reed Hastings, the Extremely Loud & Incredibly Close team and Kim Kardashian.

Among the many people profiled was NBC Today Show host Matt Lauer, who was pictured with Steve Kroft and Diane Sawyer for “The Interviewers” page.

STORY: THR Features 2011's Biggest Rule Breakers

“Matt Lauer continues to deliver these interviews that people are really dying for,” said Bruce in the Today Show segment.

Quintanilla discussed the four covers with Belloni, starting with the cover featuring Kutcher and Lorre of Two and a Half Men.

The Today segment featured behind-the-scenes footage from THR’s photoshoots for the Rule Breakers feature, which were shot over the course of the past nine months.

PHOTOS: Outtakes From THR's Rule Breakers 2011 Issue

Other people profiled in THR’s Rule Breakers 2011 feature include George Clooney, Kim Kardashian and Kris Jenner, the cast and director of The Help and Zooey Deschanel of The New Girl.

Watch the Today Show segment below: