September 19, 2011 3:09pm PT by Jethro Nededog
'Top Chef: Texas' Gives Eliminated Chef'testants a Second Chance
If you've ever thought the Top Chef judges sent someone home too early, Bravo is giving eliminated chef'testants a second chance on Season 9’s Top Chef: Texas.
The network announced Monday that it has partnered with Toyota to bring fans what its calling transmedia play, which provides viewers a chance to follow the show across different platforms and even shape the competition.
“This marks the first time digital elements directly affect the on-air story,” Bravo Digital Media EVP Lisa Hsia says. “We believe this transmedia campaign will deliver a new level of interactivity our fans have never seen before.”
Additionally, the series’ lead judge, Tom Colicchio, will host Top Chef: Last Chance Kitchen, a weekly Bravotv.com series in which two eliminated chefs will compete in each episode. The winner then moves on to the next round and the ultimate winner will get to return for the on-air finale.
Via mobile, web, tablets like the iPad, and social media, viewers will have access to original video content, be able to rack up points for their favorite chefs through various activities and even win prizes for themselves.
Top Chef: Last Chance Kitchen will be produced in the Top Chef kitchen by Emmy-winning Magical Elves. Dan Cutforth and Jane Lipsitz serve as executive producers.
Bravo has yet to announce an airdate for Top Chef: Texas. Chefs Emeril Lagasse and Hugh Acheson will supersize the judging panel for Texas when they join Colicchio, host Padma Lakshmi and food writer, Gail Simmons, on Season 9.
Email: Jethro.Nededog@thr.com; Twitter: @TheRealJethro