12:47pm PT by Bryn Elise Sandberg
TV Academy Unveils Key Art for the 2015 Emmy Awards
The 67th Emmys is revamping its look.
The Television Academy has released new arc deco inspired key art for the ceremony. The black and gold image, designed by Ty Mattson, gives the iconic goddess statuette a modern spin that's intended to represent forward thinking in the medium it celebrates. It's a rare departure from the photo-realism that's typically characterized the award show's advertising.
"This year’s imagery represents the most dramatic departure for Emmy Awards key art in Academy history," said Academy president and COO Maury McIntyre. Added senior creative director Scott Buford: "We broke with traditional, photo realistic designs of previous years and collaborated with Mattson Design to create a direction that was striking, simple and would reflect the Television Academy’s path of change and growth."
The art will soon be seen across multiple platforms including the Academy's website, advertisements, collateral materials and motion graphics. The ceremony, hosted by Andy Samberg, airs live on Sept. 20 on Fox. Check out the key art here: