• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest
JUN
16
2 YEARS

TV Ratings: ABC's Highwire Act Towers Over Competitors

ABC attracted 10.1 million viewers from 9-11 p.m. thanks to the network's broadcast of "Megastunts."

Nik Wallenda Crossing Niagara Falls 2012
Getty Images

ABC’s broadcast of Nik Wallenda’s highwire walk at Niagara Falls claimed significant ratings Friday night, qualifying as the most-watched non-sports summertime major network telecast since at least 2006.

PHOTOS: Summer TV Preview 2012

From 9-11 p.m., Megastunts: Highwire Over Niagara Falls attracted 10.1 million viewers, more than double the 4.7 million viewers who watched NBC’s two-hour Dateline.

The coverage of Megastunts gave ABC a huge margin for victory over its nearest competitors in multiple categories including total viewers (8.7 million vs. CBS’ 4.6 million), adults 18-49 (2.1/8 vs. NBC’s 1.0/4) and adults 25-54 (2.6/8 vs. NBC’s 1.2/4). The ratings earned the network its most-watched Friday since November 2007, and attracted its biggest audience in the two-hour time period in more than five and a half years.