July 01, 2013 12:15pm PT by Michael O'Connell
TV Ratings: 'Anna Nicole' Is Lifetime's Most Watched Original Movie of 2013
Lifetime's Anna Nicole Smith telepic proved a big draw on Saturday night, just topping the network's Casey Anthony effort as the most watched original movie of 2013 and besting all other efforts this year across key demographics.
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All told, Anna Nicole fetched 3.3 million viewers during its inaugural airing, bringing in the most viewers of any Lifetime original movie since the November premiere of Liz & Dick (3.5 million viewers). The telepic marked a 57 percent jump over Lifetime's year-to-date original movie average -- which also includes June's high-profile effort Jodi Arias: Dirty Little Secret (3.1 million).
Among targeted demographics, Anna Nicole managed to eclipse all Lifetime efforts since Steel Magnolias' record-breaking performance last October. Anna Nicole earned 1.6 million adults 25-54 and 1.4 million adults 18-49. With female viewers, Anna Nicole brought 1.2 million women 25-54 and 1.1 million women 18-49.