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TV Ratings: Pre-Season NFL Gives Fox an Early Win, 'The Next' Fizzles

With the Cincinnati Bengals-Atlanta Falcons game airing on different affiliates in different markets, fast affiliate ratings give the national carrier a softer win over boosted showings from "Big Brother," "Wipeout" and "Rock Center."

The Next Key Art Cast - H 2012
Kevin Lynch/The CW

Fox scored an early, if slightly complicated win Thursday night with its first preseason NFL game of the year. Fast affiliate ratings for the Cincinnati Bengals-Atlanta Falcons game give the network a 1.9 rating among adults 18-49 and 5.2 million viewers -- though those numbers should see significant changes when time-zone adjustments come in.

NBC affiliates carried the game in Cleveland and Milwaukee, while CBS aired it in Columbus and Dayton, Ohio.

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Big Brother saw another boost on CBS, up 28 percent from the previous Thursday, earning the live show a 2.3 rating among adults 18-49. Combined with encores, the network averaged a 1.8 adults rating and a dominant 6.2 million viewers.

ABC saw Wipeout rise 33 percent from last week, posting a 1.6 rating among 18-49-ers. It's up from its showing against the London Olympics but still down from its summer average. The special Time Machine Chefs earned a 1.2 adults rating for the network, while Rookie Blue rose 18 percent for a 1.3 rating in the demo. ABC netted a 1.4 adults rating for the night and 4.6 million viewers.

Univision earned a 1.3 adults rating for the night, and NBC followed with a 1.0 rating among adults 18-49 and 4.2 million viewers. Following comedy encores, Saving Hope and Rock Center With Brian Williams both were up 50 percent from their previous showings, posting a 0.9 and 1.2 rating among adults 18-49, respectively.

On The CW, an encore of Wednesday's Oh Sit! premiere actually outpaced the launch of singing competition The Next. The 9 p.m. debut of the new series posted a 0.3 rating among adults 18-49 and 850,000 viewers.