TV Ratings: Pre-Season NFL Gives Fox an Early Win, 'The Next' Fizzles
With the Cincinnati Bengals-Atlanta Falcons game airing on different affiliates in different markets, fast affiliate ratings give the national carrier a softer win over boosted showings from "Big Brother," "Wipeout" and "Rock Center."
Fox scored an early, if slightly complicated win Thursday night with its first preseason NFL game of the year. Fast affiliate ratings for the Cincinnati Bengals-Atlanta Falcons game give the network a 1.9 rating among adults 18-49 and 5.2 million viewers -- though those numbers should see significant changes when time-zone adjustments come in.
NBC affiliates carried the game in Cleveland and Milwaukee, while CBS aired it in Columbus and Dayton, Ohio.
Big Brother saw another boost on CBS, up 28 percent from the previous Thursday, earning the live show a 2.3 rating among adults 18-49. Combined with encores, the network averaged a 1.8 adults rating and a dominant 6.2 million viewers.
ABC saw Wipeout rise 33 percent from last week, posting a 1.6 rating among 18-49-ers. It's up from its showing against the London Olympics but still down from its summer average. The special Time Machine Chefs earned a 1.2 adults rating for the network, while Rookie Blue rose 18 percent for a 1.3 rating in the demo. ABC netted a 1.4 adults rating for the night and 4.6 million viewers.
Univision earned a 1.3 adults rating for the night, and NBC followed with a 1.0 rating among adults 18-49 and 4.2 million viewers. Following comedy encores, Saving Hope and Rock Center With Brian Williams both were up 50 percent from their previous showings, posting a 0.9 and 1.2 rating among adults 18-49, respectively.
On The CW, an encore of Wednesday's Oh Sit! premiere actually outpaced the launch of singing competition The Next. The 9 p.m. debut of the new series posted a 0.3 rating among adults 18-49 and 850,000 viewers.
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