TV Ratings: Billboard Music Awards Slip From 2011 Rebound, 'Apprentice,' 'Simpsons' Finales Rise

9:11 AM PDT 5/21/2012 by Michael O'Connell

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ABC's three-hour broadcast of the music kudos dips 10 percent, still topping the night with adults 18-49, while Fox's animation block sees some boosts at the end of the season.

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ABC

With its scripted fare already off for the summer, ABC brought home another Sunday win last night with the Billboard Music Awards. Although down three-tenths of a point in its demo rating from last year, tying it with the 2006 low, fast affiliate numbers give the three-hour broadcast the night's strongest adults 18-49 performance with a 2.7 rating and 7.4 million viewers. With a lead-in from the America's Funniest Home Videos finale, down a tenth from last year (and last week) with a 1.5 adults rating, the network earned a 2.4 rating with adults 18-49 and 7 million viewers.

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Fox saw some growth with finales during the animation block. After an encore of The Simpsons, an original episode of the veteran series rose 11 percent for a 2.1 rating among adults 18-49. An hourlong Family Guy also grew one-tenth of a point for a 2.5 rating in the demo. The Cleveland Show was steady with a 1.3 among 18-49-ers, while Bob's Burgers slipped just one-tenth for a 1.7. The network averaged a 1.9 adults rating for the night and 4.1 million viewers.

Encores of America's Got Talent led into the two-hour Celebrity Apprentice finale on NBC. The series managed to grow nearly half a point with its adults 18-49 rating from the previous week, but it was down 27 percent from the previous season's 3.0, making it the lowest finale for the franchise. NBC earned a 1.6 rating among adults 18-49 overall, with 5.6 million viewers.

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CBS aired Tom Selleck's latest entry in the Jesse Stone TV movie series. After a boosted 60 Minutes (1.4 rating among adults 18-49), the flick brought in a 1.2 in the demo. The network averaged a 1.3 rating with 18-49-ers for the night and 11.3 million viewers.