TV Ratings: Boosted 'Pretty Little Liars' Gives Spinoff 'Ravenswood' a Strong Start
The ABC Family drama's annual Halloween special does gangbusters with the younger set, while its solid offshoot premieres well -- despite losing some of its lead-in.
Pretty Little Liars continues to reign on ABC Family, posting its second consecutive year of double-digit growth with the annual Halloween special. The 8 p.m. telecast also offered a springboard to spinoff Ravenswood, which got a strong start.
Averaging 3.18 million viewers, Pretty Little Liars was up from last Halloween's 2.8 million viewers. The hour also brought in a 1.4 rating with adults 18-49, besting all cable telecasts for the night but dominant Sons of Anarchy. The younger-skewing net boasted a 2.2 rating with adults 18-34. Among women in the younger adult set, Pretty Little Liars earned a 3.8 rating.
Both 18-34 stats rank as the second-biggest in network history, behind only Pretty Little Liars' recent summer finale.
Ravenswood, which debuted at 9:02 p.m., opened with 2.1 million viewers -- easily making it the network's top premiere of the last year. (Twisted brought 1.2 million in March with a Pretty Little Liars lead-in, and The Fosters started its summer run with 1.4 million.)
Among women 18-34, Ravenswood was cable's biggest premiere in two years and ABC Family's best ever, averaging a 2.3 rating.
The spinoff also averaged a 0.9 among adults 18-49 and 1.4 rating among adults 18-34.