TV Ratings: 'Breaking Bad' Rises to Record 6.4 Million Viewers
UPDATED: With just two episodes left, the AMC drama rises to another high -- besting all non-football programming on Sunday.
Breaking Bad has broken another record. The AMC drama hit series highs on Sunday night, swelling to 6.4 million viewers after the previous week's cliffhanger.
"Ozymandias," dubbed the best episode in the series' history by The Hollywood Reporter TV critic Tim Goodman, was up 102 percent from the comparable showing last year -- and bested the previous record, set by the recent return, by half a million viewers.
Among adults 18-49, the series set another high with 4.05 million viewers in the targeted demographic. The 3.59 million adults 25-54 brought another record.
Breaking Bad's latest ratings win comes just two weeks before the series finale. AMC recently confirmed that it's looking to capitalize on the drama's ever-growing audience by securing a licensing agreement for a spinoff following the character Saul Goodman, played by Bob Odenkirk.
AMC also cites SocialGuide's Twitter findings from Sunday night, noting the series generated 604,765 mentions -- with a peak of 16,329 tweets per minute during the episode's final 10 minutes.
Star Aaron Paul, who live-tweeted the episode, surpassed 1 million followers during the broadcast.
Live+Same Day returns have Breaking Bad averaging 3.3 million adults 18-49 on a weekly basis, up 104 percent from the first half of the season that aired in 2012.