May 23, 2011 10:05am PT by Philiana Ng
TV Ratings: 'Celebrity Apprentice' Ends Season on Low
ABC's Billboard Music Awards was all the talk on Sunday, but over on NBC, Donald Trump named the latest winner of Celebrity Apprentice.
Celebrity Apprentice managed to trump the BMAs in viewership, averaging 8.3 million total viewers, but was behind in the adults 18-49 demographic with a 2.9 rating. The two-hour season ender, which saw country star John Rich named the victor, was the franchise's lowest-rated spring finale. The episode dipped 15 percent compared with last season's finale.
Minute to Win It (4.2 million, 1.2) and Dateline (5 million, 1.3), though, were up double digits. NBC placed third in the demo.
ABC did top the night in the demo, averaging a 2.6 rating, with the Billboard Music Awards (7.9 million, 2.9) and America's Funniest Home Videos (6.1 million, 1.5), down 17 percent.
Fox's animation block placed second among adults 18-49, with the season finale of Family Guy (5.8 million, 3.0) Sunday's highest-rated program. American Dad (3.6 million, 1.6) and Bob's Burgers (4.3 million, 2.1) slipped slightly, while The Simpsons (5.3 million, 2.5) remained steady.
CBS' 60 Minutes (10.6 million, 1.5), which aired its piece on the Lance Armstrong doping case, dipped 12 percent. Jesse Stone: Innocents Loss (13.7 million, 1.3), starring Tom Selleck, was Sunday's most-watched program.