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OCT
31
5 MOS

TV Ratings: CNN Sinks to Year Low After Sebelius Hearing

After morning boosts with live coverage from Washington, D.C., the cable news network's primetime block falls to fifth place --behind HLN and even CNBC in the key demo.

Kathleen Sebelius Oct 30 - H 2013
J. Scott Applewhite/AP Photo
Kathleen Sebelius

CNN had a rough Wednesday night. Despite ongoing coverage of the health care hearings, the cable news network pulled in its lowest primetime ratings in over a year -- approaching the record lows from summer 2012 -- and falling below both HLN and CNBC.

The big three (Fox News Channel, MSNBC and CNN) all saw lifts earlier in the day during live coverage of Secretary of Health and Human Services Kathleen Sebelius' testimony, and CNN even posted second-place status to FNC during the key 9 a.m. to 1 p.m. hours, but it faltered in the evening.

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The network averaged just 67,000 viewers in the targeted adults 25-54 demographic between 8 and 11 p.m. That put CNN behind HLN (93,000) and CNBC (79,000) and, more distantly, runner-up MSNBC (127,000) and first-place FNC (396,000).

CNN's ratings haven't been as low since Aug. 10 of last year (62,000), when it was contending with the 2012 London Olympics. 

Among total viewers, CNN fared slightly better. The network was in third place with an average 285,000 viewers, behind runner-up MSNBC (683,000 viewers) and leader FNC (2.312 million viewers).