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TV Ratings: Comedy Central's Roast Audience Surges With James Franco

The cable network's latest voluntarily subject of ridicule rakes in over 3.1 million viewers in its inaugural Labor Day broadcast, up from last year's numbers for Roseanne Barr.

James Franco Roast - H 2013
Comedy Central
James Franco

James Franco might not have the longest career to look back on, but the actor proved a worthwhile choice for Comedy Central's latest roast. The Labor Day premiere of the annual special raked in 3.1 million viewers in its original broadcast.

Even better: Comedy Central Roast of James Franco topped all broadcast TV outings on Monday night, excluding Under the Dome, with a 2.2 rating among adults 18-49. And in the cable network's targeted men 18-34 demo, the roast averaged a 4.3 rating.

Those numbers more easily best the haul of last summer's roast of Roseanne Barr, topping the comedian's roast by 18 percent in total viewers and 88 percent in men 18-24.

Across multiple plays, James Franco drew 5.2 million viewers.

A Comedy Central release also touted that the special was the night's most social event, with #FrancoRoast prompting 334,000 online mentions.