9:17am PT by Michael O'Connell
TV Ratings: Dolly Parton TV Movie Pops on NBC
It was not enough to win the night, but Dolly Parton's Coat of Many Colors had to please NBC on Thursday night.
The long-touted telepic, the first of several planned with the iconic country singer, averaged a 1.8 rating among adults 18-49 and nearly 13 million viewers. That's a bigger audience than The Wiz, albeit a much older one. The last time a TV movie on the broadcast networks fared better was 2011.
NBC partnered the movie with its latest Michael Buble Christmas outing. This go around for the crooner averaged a 1.1 rating in the key demo and 7.2 million viewers.
Airing all originals, CBS was the clear winner on Thursday night, though NFL preemptions in Minnesota and Arizona mean its showings are likely inflated. Still, The Big Bang Theory averaged a 4.0 rating among adults 18-49 — and aired prior to the game on the east coast, making it the decisive Big Four leader of the night.
Two new episodes of Bones, averaging a 0.9 rating and 1.0 rating among adults 18-49, were steady with the last original on Fox. On ABC, a Toy Story anniversary special and a Toy Story telecast took a 1.0 rating in the key demo.
On the CW, The Vampire Diaries (0.5 adults) and The Originals (0.4 adults) were steady.