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OCT
26
9 MOS

TV Ratings: 'Dracula' Makes Solid Entry, 'Grimm' Improves in Return

NBC's new Friday lineup gets a demo win, while "The Carrie Diaries" loses some steam in its move on The CW.

Grimm Dracula - H 2013
NBC
"Grimm" and "Dracula"

NBC unveiled its new Friday block last night with the return of Grimm and the launch of Dracula at 10 p.m. Fast National returns give the freshman series a 1.8 rating with adults 18-49 and 5.3 million viewers. The network's first scripted push into the hour in some time, it won the hour in the demo and held 100 percent of its lead-in. Grimm (1.8 adults) was up two-tenths from last fall's Friday return (1.6 adults). Dateline (1.3 adults) started the night, even from last week's two-hour episode, giving NBC a winning 1.6 rating among adults 18-49 for the night and 5.8 million viewers.

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Shark Tank (2.0 adults), which matched last week's episode in the demo and clocked in its most-watched episode to date (7.3 million), followed encores of comedies Last Man Standing and The Neighbors on ABC. 20/20 (1.5 adults) was up three-tenths from last week, giving the network a nightly average of a 1.4 rating with adults 18-49 and 6.1 million viewers.

Undercover Boss (1.6 adults) kicked off CBS' evening down two-tenths of a point from last week's jump. Hawaii Five-0 (1.4 adults) and Blue Bloods (1.3 adults) were even with last week. The network averaged a 1.4 rating with adults 18-49 and 9.6 million viewers.

Fox had a new episode of MasterChef Junior (1.4 adults), which was up a tenth from last week. The network averaged a 1.1 rating in the demo and 2.9 million viewers.

Over on The CW, The Carrie Diaries saw its Friday debut with a 0.3 adults rating. The Carrie Diaries premiered to a 0.6 rating among adults 18-49 on Mondays last January, where its freshman season saw a 20 percent demo lift in DVR use. The network also aired the iHeartradio Album Release Party With Katy Perry (0.2 adults), for a nightly average of a 0.3 in the demo and 773,000 viewers.