TV Ratings: Dueling Beyonce Specials Bring Big Numbers to HBO and OWN
UPDATED: The singer's documentary is the cable network's most-watched documentary effort in nearly 10 years, while her sitdown with Oprah Winfrey rakes in 1.3 million viewers at an earlier hour.
Beyonce was good business for cable networks on Saturday night.
HBO's intimate documentary about the singer, Beyonce: Life Is but a Dream, pulled 1.8 million viewers during its inaugural outing at 9 p.m. ET. It's the largest audience for a HBO doc since Nielsen revised its method of measuring viewership in 2004.
The only other documentary to approach Beyonce's haul was previous record holder When the Levees Broke: A Requiem in Four Acts. The Spike Lee miniseries about the devastation caused to New Orleans by Hurricane Katrina earned 1.7 million viewers in 2006.
Life Is but a Dream's handsome haul pulled three times the ratings of recent first-runs for HBO's Sunday series Girls.
Beyonce's presence was also felt on OWN. The recently ubiquitous multi-hyphenate sat down for a new episode of Oprah's Next Chapter. The one-hour interview, premiering at 8 p.m., averaged just above 1.3 million viewers.
Topping all of ad-supported cable's non-sports programs in the targeted women 25-54 demographic in the time period.