8:53am PT by Michael O'Connell
TV Ratings: Extended Masters Coverage Drives CBS to Sunday Win
Final-round coverage of the Masters leaked into CBS primetime Sunday night, surging from last year's telecast of the PGA flagship. Overnight ratings for the tournament have it up 26 percent compared with 2012 in Nielsen's metered markets. It averaged a 10.2 rating among households, peaking between 7 and 7:30 p.m. EDT with a 13.4 rating.
Nearly an hour's worth of golf overrun because of a playoff between eventual winner Adam Scott and Angel Cabrera meant that the networks' Fast National primetime returns -- 60 Minutes (2.4 rating in adults 18-to-49), Amazing Race (2.0) and The Good Wife (1.7) -- are all approximate, but CBS won the night easily in adults 18-to-49 (2.6) and total viewers (12.4 million).
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Fox started a block of originals with The Cleveland Show (1.1), down two tenths of a point compared with its most recent new episode. At 8 p.m., The Simpsons (1.8) dropped four tenths of a point compared with its most recent original, followed by Bob's Burgers (1.6), down by only a tenth. Family Guy (2.4) was off by two tenths of a point, and American Dad (2.0) shed three tenths. The network averaged a 1.6 rating in 18-to-49 and 3.5 million viewers.
A two-hour Celebrity Apprentice (1.7) was up three tenths of a point on NBC, boosted from last week's one-hour outing at 10 p.m. Factoring in an encore of The Voice, NBC averaged a 1.4 rating in adults 18-to-49 and 4.5 million viewers.
Encores -- and a recap special of Once Upon a Time (1.3) -- fetched ABC a 0.9 rating and 3.9 million viewers.
Univision averaged a 0.9 rating and 2.5 million viewers.