September 03, 2013 3:18pm PT by Michael O'Connell
TV Ratings: FXX Off to Solid Start Ahead of Big Premieres
FXX is off and running. And though the network's big premieres, including new homes for veteran FX comedies It's Always Sunny in Philadelphia and The League, start rolling out on Wednesday night, initial ratings are solid.
The comedy-centric FX spinoff network launched on Monday, Labor Day, and its primetime averages were miles ahead of previous channel occupant Fox Soccer. Compared to the late sports net's September 2012 average, FXX was up 860 percent among adults 18-34 (48,000 over 5,000), 536 percent in adults 18-49 (70,000 over 11,000) and 268 percent in total viewers (81,000 over 22,000). Growth over last Labor Day was comparable, if slightly more modest.
Programming on the first day of FXX included syndicated Parks & Recreation during the day and the commercial TV premiere of Cameron Diaz vehicle Bad Teacher at 8 p.m.
The bigger test for FXX comes Wednesday night. Migrating FX properties It's Always Sunny in Philadelphia and The League as well as talker Totally Biased with W. Kamau Bell in its new nightly format will have direct ratings comparisons to their recent seasons on their original network.