TV Ratings: Golden Globes Steady in 2012, Fox Gets Football Boost
UPDATED: Time zone adjusted numbers give the awards 16.8 million viewers, relatively even with last year, while the NFC playoff game between the Giants and the Packers bolstered Fox's animation block.
Though final aren't yet available, the 2012 Golden Globes look likely to retain much of its audience from last year's show.
Sunday's Globes were broadcast live across the country, with a 8:00 p.m. encore in the Pacific Time Zone, so current stats on total viewers and adults 18-49 are subject to likely revision.
The already time zone adjusted metered market ratings show that the household rating held strong with 2011, dropping only a tenth of a point from a 11.8 to a 11. 7. Further, fast affiliate numbers give the broadcast 16.8 million viewers and a 5.0 rating among adults 18-49. (Final numbers in 2011 gave the Globes broadcast 17 million viewers and a 5.2 rating among adults.) These numbers give make the 2012 Golden Globes NBC's highest-rated non-sports broadcast in the time period since last January.
Metered ratings for NBC's red carpet coverage of arrivals show the broadcast was down from last year (3.8 households down from a 4.5 HH), giving the network a solid second place for the night regardless of any changes in final numbers.
Fox was served well by the last hour of the NFC divisional playoff game between the New York Giants and the Green Bay Packers. Fast affiliate numbers give the overrun 40.1 million viewers and a 14.3 rating among adults 18-49 in the hour. The ensuing animation line-up saw about a 12-minute delay thanks to post-game coverage, so numbers will likely be adjusted.
The Simpsons jumped nearly 300 percent to a 6.8 rating in 18-49-year-olds, followed by the series premiere of Napoleon Dynamite which pulled an impressive 4.6 rating in the demo -- almost double that of recent time slot holder Allen Gregory. Family Guy and another Napoleon Dynamite rounded out the night with a 4.4 and a 3.6, respectively. Fox averaged 20.2 million for the night with a 8.0 rating among adults 18-49.
ABC saw double digit drops in Once Upon a Time and Desperate Housewives. The series, both up during last week's post hiatus returns, fell to respective 3.3 rating and 2.7 rating, respectively, among adults 18-49, tying the outgoing soap with its series low. An even episode of Pan Am was even with the previous week, earning an inconsequential 1.3 rating, and giving ABC a 2.1 rating among 18-49-year-olds for the night, with 6.7 million viewers.
Rounding out the bottom was CBS, which suffered from its lack of NFL lead-in, and averaged a 2.0 rating in the key demo and 9.2 million viewers. 60 Minutes dropped to a 1.5 in adults 18-49, with Undercover Boss returning to a 3.0 in the group. The Good Wife also fell, down 30 percent, to a 1.9 in the demo. The network ended the night with a CSI: Miami encore.
Sunday, Jan. 15, Preliminary Overnight Ratings:
Fox: NFC Playoffs - Giants vs Packers (40.1 million viewers, 14.3 rating among adults 18-49)
NBC: Golden Globes red carpet (7.4 million, 1.9) (not time zone adjusted)
CBS: 60 Minutes (8.7 million viewers, 1.5)
ABC: America's Funniest Home Videos (5.1 million, 1.2)
NBC: The 69th Annual Golden Globe Awards (16.8 million, 5.0)
Fox: Football overrun/The Simpsons (15.7 million, 6.8)
ABC: Once Upon a Time (9.8 million, 3.3)
CBS: Undercover Boss (11.6 million, 3.0)
Fox: Napoleon Dynamite (series premiere) (9.5 million, 4.6)
CBS: The Good Wife (9.3 million, 1.9)
ABC: Desperate Housewives (7.8 million, 2.7)
Fox: Family Guy (8.5 million, 4.4)
Fox: Napoleon Dynamite (7.1 million, 3.6)
CBS: CSI: Miami (R) (7.1 million, 1.5)
ABC: Pan Am (3.9 million, 1.3)
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