10:43am PT by Marisa Guthrie
TV Ratings: 'Good Morning America' Wins Second Quarter
ABC's Good Morning America finished the second quarter as the most watched and top-rated morning show among viewers 25-54, the target news demo for advertisers. But while GMA is considerably ahead of NBC's Today among total viewers for the quarter (5.1 million compared to 4.6 million), Today was only 55,000 viewers away from GMA in the demo.
Today also prevailed in the demo for the week of June 22, eking out a win with 10,000 more demo viewers than GMA. It was the fifth time in the last 10 weeks that Today has prevailed in the demo.
CBS This Morning finished the second quarter averaging 3.5 million total viewers and 1.0 million in the demo.
For the season, GMA is still comfortably ahead of Today, with 575,000 total viewers and 120,000 demo viewers. Meanwhile, CBS This Morning has posted gains of 9 percent and 13 percent among total viewers and in the demo, respectively.
The quarter was marked by several big news stories, including the horrific shooting at the historic Emanuel AME Church in Charleston, S.C., the Supreme Court decisions on gay marriage and President Barack Obama's Affordable Care Act, the strange and fascinating story of ex-NAACP leader Rachel Dolezal, riots in Baltimore and the normalizing of relations with Cuba.