2:24pm PT by Michael O'Connell
TV Ratings: Jimmy Fallon Rides Super Bowl Boost Through Los Angeles Visit
Jimmy Fallon did not squander his Super Bowl spotlight. The Tonight Show is having a banner week after Sunday's special outing, pulling its highest ratings since shortly after Fallon joined the NBC show in 2014.
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The network's much touted week of tapings in Los Angeles, which has relied heavily on viral moments such as Fallon's Saved by the Bell and Fresh Prince of Bel-Air spoofs, is up 40 percent from its recent averages. Among adults 18-49, the Monday through Thursday average is pulling a 1.4 rating in the key demo, per Nielsen's Local People Meters.
Tonight is up 27 percent from its quarter-to-date average, with a 3.3 rating in metered-market households. The last time Fallon was averaging such strong numbers was 11 months ago, just a few weeks after his Tonight tenure kicked off.
His impression online has been just as lifted. Tonight's Saved by the Bell reunion has already raked in nearly 20 million views on YouTube in the day and a half since it was posted.