TV Ratings: Jimmy Kimmel, E! Red Carpet Coverage Benefit From Oscar Boost
UPDATED: The ABC host scores his best post-awards special to date, and the cable network's pre-show coverage averages 3.7 million viewers.
With final numbers for ABC's Oscar telecast up from last year, hitting 40.3 million viewers and a 13.0 rating with adults 18-49, other Academy Awards programming also grew.
On the heels of strong returns from his recent move to 11:35 p.m., ABC late night host Jimmy Kimmel earned his best post-Oscar telecast ratings in the eight years he's been doing the special. Jimmy Kimmel Live: After the Oscars was up 15 percent in total viewers (5.8 million) and 9 percent in the adults 18-49 demo (2 million viewers).
Kimmel was joined by Jamie Foxx and Channing Tatum during his 12:43 a.m. broadcast, where he also debuted the sequel to last year's viral blockbuster trailer Movie: The Movie. All told, Live! pulled in its second-largest audience ever. It only trailed its post-Super Bowl episode in 2006.
And much like ABC's red carpet coverage, E! News dispatches from the fashion frontlines also rose from 2012.
Live From the Red Carpet: The 2013 Academy Awards, expanded from 5:30 to 8:30 p.m., averaged just shy of 3.7 million viewers. In the core 6-8 p.m. hours, before ABC's exclusive live footage from the carpet, the network averaged 4.4 million viewers -- up 7 percent from last year.
In the targeted adults 18-49 demo, the night's coverage was up 8 percent from last year to an average of 1.9 million. The demo returns also fared better, up 13 percent, during the prime two-hour block with an average 2.3 million adults 18-49.
A statement from the network also boasted online returns, with combined traffic from the website and apps up 49 percent year over year.
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