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NOV
29
10 MOS

TV Ratings: Macy's Thanksgiving Parade Scores Biggest Numbers In 11 Years

Continuing growth for the NBC spectacle, and growing 11 percent from last year, the New York march scores its best returns since 2002.

Thanksgiving Day Parade - H 2013
Eric Liebowitz/NBC
Macy's Thanksgiving Day Parade

Macy's Thanksgiving Day Parade did not succumb to softer holiday ratings. The three-hour event scored big on NBC Thursday afternoon, hitting an 11-year high.

The telecast took a 13.5 rating in metered market households per Nielsen, its biggest overnight since 2002 (15.0 rating). The show was up 11 percent from last year -- which also set a high at the time.

The parade improved in the younger demo as well. The 25 markets with Local People Meters give the parade a 7.3 rating with adults 18-49 -- up 9 percent from last year for a 10-year high.

As many viewers flipped the dial to Fox's NFL coverage, NBC still saw some boosts for the National Dog Show Presented by Purina. It was up 13 percent from last year, pulling a 6.0 households rating.