TV Ratings: 'Mad Men' Makes Steady Midseason Exit Over Holiday Weekend
The AMC drama wraps its short run in line with the previous week, as lifts in time-shifting help compensate for smaller same-day ratings during its seventh season.
Mad Men's blink-and-you'll-miss-it season 7A wrapped up on Sunday night. The seventh episode of the final run, its first-ever in midseason, marked the smallest ender since the second season -- having the disadvantage of airing over the holiday weekend.
Averaging 1.9 million viewers during its 10 p.m. broadcast, Mad Men was in line with the previous week. It follows a reasonable steady same-day streak that peaked with the April 13 premiere of 2.3 million viewers. To be sure, Mad Men's Sunday night showings have been off during its penultimate run. The premiere was also at a low since the second season, off 1.1 million viewers from the year prior. (The finale was down by less, year to year: 800,000 viewers.)
Time-shifting has helped make up for some of Mad Men's losses. The premiere jumped 62 percent in live-plus-3 ratings to 3.7 million viewers. Among the key demo of adults 18-49, the episode was up 75 percent. Historically, Mad Men's Memorial Day weekend outings have been its most time-shifted.
As for Sunday's adults 18-49 audience, Mad Men averaged 854,000.
Full DVR data for the season 7A will be available in the coming weeks, though AMC's play to split the final season probably means many are still holding out for a big boost in 2015. That's when the final batch of seven episodes is set to air, and AMC is hoping for a replay of Breaking Bad, whose final episodes garnered unprecedented ratings surges in 2013.