9:03am PT by Michael O'Connell
TV Ratings: Masters Rollover Drives CBS, 'Celebrity Apprentice' Boosts NBC
Bubba Watson's tearful victory after two holes of sudden death at The Masters drove CBS' Sunday night. Ahead of time-zone adjustments for the Augusta, Ga., golf tournament, fast-affiliate ratings have the network getting an easy win among viewers (10.8 million) and adults 18-49 (2.3 rating). On the East Coast, The Masters bled right into 60 Minutes, which saw a last-minute acknowledgement of Mike Wallace's Saturday death from longtime correspondent Morley Safer.
NBC was the only network to pack the evening with original broadcasts, boosting it to the runner-up spot among adults 18-49 (1.5 rating) and viewers (6.4 million). A steady Dateline led into Harry's Law, up 25 percent to a 1.0 in the demo, and The Celebrity Apprentice. The reality competition was up 11 percent for a 2.0 rating over its two-hour broadcast.
On ABC, repeats of America's Funniest Home Videos and Once Upon a Time led into back-to-back episodes of GCB. The freshman series did not perform as strongly as Desperate Housewives at 9 p.m., earning a 1.7 rating among adults 18-49, but held an even 1.9 rating in its usual 10 p.m. slot. The network averaged a 1.4 rating in the demo and 4.7 million viewers.
Encores gave Fox a 1.3 rating with adults 18-49 and 2.8 million viewers.