TV Ratings: Game 3 Maintains ABC's Strong NBA Finals Coverage
Fast affiliate ratings for the Miami Heat's second victory, up against NBC's solid PGA competition, have the series on track to be the most watched since 2004.
ABC continues to batter the competition with its coverage of the NBA finals. Fast affiliate ratings for Sunday night, which will get a bump when time-zone adjustments have been made, have Game 3 -- in which the Miami Heat beat the Oklahoma City Thunder, 91-85, to take a 2-1 series lead -- easily winning the night with a 5.6 rating among adults 18-49 and 13.4 million viewers over the course of its broadcast. Starting the evening with a special Jimmy Kimmel Live! at 7 p.m. (1.9 adults rating) and NBA Countdown (2.6 adults rating), ABC averaged a 4.8 adults 18-49 rating for the night and 11.5 million viewers.
The game's biggest competition came from NBC's coverage of the 2012 U.S. Open. Golf overlapped basketball during all but the last half-hour of the NBA, earning NBC a second-place finish with a 2.1 rating among adults 18-49 and 8.8 million viewers for the night.
Fox encores earned a 1.2 rating with 18-49-ers and 2.7 million viewers. CBS followed in fourth place with the demo, pulling a 0.8 adults rating for the night, with a block of encores following a new 60 Minutes (1.0 adults rating). The network averaged 5.4 million viewers.