• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest
OCT
23
1 years

TV Ratings: NBC Leads Third Debate in Early Numbers, 'Dancing With the Stars' Grows

Fast affiliate returns for the final showdown are shy of last week (and of 2008) as most of Monday night is cut short for political coverage.

Presidential Debate Candidates Wave - H 2012
Getty Images

Fast affiliate numbers give NBC News an early win in debate ratings.

The third and final presidential debate was down in gross viewership -- not including Fox's pre-emption for postseason baseball -- and, with the exception of NBC, returns also were shy of the comparable 2008 showdown. After starting with an abbreviated episode of The Voice (down 13 percent to a 4.2 adults rating), NBC's debate coverage pulled a 4.2 adults rating and 11.5 million viewers. During the course of the night, NBC averaged a dominant 4.0 adults rating and pulled in just shy of ABC with 11.24 million viewers.

PHOTOS: Hollywood's Campaign Contributions: 15 of the Best Election-Themed Movies

ABC's Detroit affiliate carried NFL football, so the network's current numbers could see some adjustment. That said, Dancing With the Stars' one-hour performance show was up 14 percent from last week, posting a 2.4 adults rating before the network's debate coverage (a 2.9 adults rating and 11 million viewers). The network averaged a 2.6 adults rating and 11.27 million viewers for the night.

Comedy encores led into CBS News' debate coverage (a 2.3 rating with adults 18-49 and 7.9 million viewers). The network averaged a 2.2 rating with 18-49-ers and 7.4 million viewers.

Preliminary numbers give Fox's Game 7 of the National League Championship Series a 2.3 rating with adults 18-49.

The lack of scripted competition did not give The CW any advantages. 90210, down two-tenths of a point to a 0.4 rating with 18-49-ers, led into an even episode of Gossip Girl (0.4 adults rating). The network averaged a 0.4 rating with adults 18-49 and 927,000 viewers.

Univision earned a 1.1 rating with adults 18-49.