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22
3 YEARS

TV Ratings: Networks' Morning News Shows Gain Viewers For the First Time in Years

All three network morning shows gained in both total viewers and in the 25-54 demo for the 2010-2011 season.

Matt Lauer, Meredith Vieira
Peter Kramer/NBC

Things are looking a little brighter for the three network morning shows. For the first time in 18 seasons, all three programs -- Today, Good Morning America and Early Show -- grew in the key 25-54 age demographic for the 2010-2011 season. That kind of growth hasn't happened since the 1992-1993 TV season. And for the first time since the 2003-2004 season, all thee programs gained in total viewers.

TV Newser has the Nielsen numbers, which show NBC's Today is still No. 1 in the morning with 744,000 more viewers than ABC's Good Morning America. However, GMA has shown the most growth over last season, with a 10 percent jump in total viewers and 3 percent jump in viewers ages 25-54. Today had grown 2 percent in viewers and in the key demo. Early Show had gained just one percent.

STORY: All Three Evening Newscasts See Viewer Growth For First Time in Nine Years

Previously, Nielsen reports revealed that the networks' nightly newscasts had seen audience growth for the first time since the 2001-2002 season.