8:48am PT by Michael O'Connell
TV Ratings: 'Once Upon a Time' Returns to Two-Year High, 'Family Guy' Surges Even More
It being Sunday night, NBC's Sunday Night Football topped all of broadcast. Its preliminary ratings, 4 percent ahead of last year's comparable game, eclipsed the Big Four. But after last Sunday's soft open to the fall season, the rest of the networks jumped in with original offerings.
ABC's decision to milk Disney's Frozen cash cow worked out nicely. Heavily inserting (and promoting) characters from the animated blockbuster into the premiere of Once Upon a Time, the drama reached a two-year high. It posted a 3.4 rating among adults 18-49 and 9.3 million viewers, up 30 percent from last year's live-plus-same-day premiere in the key demo.
Resurrection (2.2 adults) was a far cry from its midseason 3.8-rated opener at 10 p.m., while Revenge (1.4 adults) returned almost a full rating point south of its 9 p.m. showing last fall.
Fox introduced scripted comedy to its Sunday night lineup for the first time in years, launching Brooklyn Nine-Nine in its new post-Simpsons time slot. The Andy Samberg starrer matched the series premiere last fall with a 2.6 rating among adults 18-49. The Simpsons episode that preceded it, one that followed through on a year-long promise to kill off a character, debuted to a 3.9 rating in the key demo. Jumping a point from the previous season, it can also thank a hefty NFL lead-in.
The one-hour Family Guy, a special crossover episode with The Simpsons, fetched a 4.5 rating in the key demo. It topped all other nonsports series for the night, hitting a four-year high and rising a whopping 73 percent from last year's opener. Fox will make further scripted plays on Sunday next week with the introduction of Mulaney in the 9:30 p.m. time slot.
CBS' scores are again subject to adjustment thanks to NFL overage, but the latest outings of Madam Secretary and The Good Wife are down from last week with a respective 1.4 and 1.3 rating among adults 18-49. For the newcomer of the two, it marked a 30 percent drop from last week – with CBS projecting a DVR lift of approximately just that much. CSI moved into the Sunday time slot with a 1.4 rating in the key demo, off 30 percent year-to-year, and 9.7 million viewers.