8:27am PT by Michael O'Connell
TV Ratings: 'Pitch' and Other Premieres Struggle Against Rising 'Thursday Night Football'
Premiere week's "nothing but good news" narrative came to an end on Thursday night.
All three new series struggled against Thursday Night Football, which climbed after last week's lackluster debut. The lowest of the trio was Fox's Pitch. The drama, one of the more critically well-received of the fall, opened to just a 1.1 rating among adults 18-49 and 5.4 million viewers. Fox has been the most vocal of the Big Four in its position of live-plus-same day ratings, but that demo score must sting.
If it's any consolation, Pitch did manage to attract a new audience to the hour. Lead-in Rosewood, which moved over from its spot next to Empire from last season, cratered with a 0.7 rating in key demo. It averaged 3.6 million viewers.
Being sandwiched between a strong Grey's Anatomy (2.4 adults) and a dipping How to Get Away With Murder (1.4 adults) did not do much to help ABC debut Notorious. The drama slipped into Scandal's time slot with just a 1.2 rating among adults 18-49, barely outperforming Pitch.
Also in new series, NBC's The Good Place moved into its new time slot after a strong post-Voice sampling earlier in the week. It averaged a 1.3 rating in the key demo, down more than a point from its first half-hour, in its permanent home. Lead-in Superstore managed to open the night with a 1.4 rating in the key demo, no easy feat considering NBC's struggles in the hour.
Elsewhere on NBC, The Blacklist entered 10 p.m. with a 1.3 rating in the key demo after Chicago Med pulled a 1.4 rating. Both shows were down from last season's premieres.
More to come...