8:53am PT by Philiana Ng
TV Ratings: Preseason Football Lifts 'Big Brother,' CBS Notches Thursday Victory
Another Thursday, another victory for CBS.
Though CBS programming was preempted in 3 percent of the country due to NFL preseason football, the Tiffany network will likely stay atop the rankings in the core adults 18-49 demo with a 1.7 rating in primetime.
According to Fast Nationals, which will likely change, the Big Brother (6.8 million total viewers, 2.3 rating in adults 18-49) eviction episode rose 5 percent compared to last Thursday's broadcast — easily winning the 9 p.m. hour.
ABC, NBC and The CW's Fast Nationals are also slightly inflated due to local NFL preseason broadcasts. The NFL preemptions — which affected 2.7 percent of the country — likely boosted ABC's lineup: Wipeout (4.5 million, 1.3) was up 8 percent, Motive (5 million, 1.1) jumped a drastic 38 percent and Rookie Blue (5.3 million, 1.1) improved 10 percent.
Following two hours of encores, NBC's Hollywood Game Night (4 million, 1.3) rose 8 percent. Fox and The CW aired repeats.
While CBS will likely keep the Thursday victory among the 18-49 demo, it also averaged the most viewers with a 6.2 million average.
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