• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest
AUG
7
1 years

TV Ratings: President Obama Brings Best 'Tonight Show' Numbers Since His Last Appearance

The three highest-rated outings the NBC talker has seen in the last two years have all included interviews with the commander-in-chief.

The Tonight Show with Jay Leno Barack Obama - H 2013
Paul Drinkwater/NBC
President Obama on "The Tonight Show with Jay Leno"

As NBC approaches a year of big changes for its late-night lineup, the network can at least count on one steady ratings draw: President Obama.

Making another appearance on The Tonight Show With Jay Leno on Tuesday, the commander-in-chief again brought another ratings high for the series. Overnight returns have Tonight delivering its biggest haul in metered-market households in nine months -- since the last time Obama visited the Burbank studio. The 3.8 rating and 10 share among households did not quite match the election eve performance (4.0 rating), but it was enough to easily beat every other night of 2013.

STORY: Obama Dines with Jeffrey Katzenberg in Los Angeles After 'Tonight Show'

The three highest-rated episodes of The Tonight Show over the past two years, in fact, have all been driven by Obama. The Oct. 24, 2012 broadcast marked a year-long high for Leno, since the last Obama appearance on Oct. 25, 2011 (4.1 rating).

Younger viewers also flocked to Tuesday's broadcast, though Leno has fared better in the key demographic since Obama's last visit. The 1.2 rating with adults 18-49 marks the highest Tuesday result Leno has seen since NBC's entire late-night lineup saw a boost from the Dec. 18, 2012 Voice finale.

Late Night With Jimmy Fallon, while Obama-less, was also at a Tuesday high since Dec. 18.

The Tonight Show was up against less competition on Tuesday. While Jimmy Kimmel Live! (1.8 adults) was new, The Late Show With David Letterman (1.8 rating) was an encore.