10:03am PT by Michael O'Connell
TV Ratings: Puppy Bowl X Fetches 13.5 Million Viewers on Super Bowl Sunday
More Super Bowl counterprogramming ratings are in, and among Sunday's big winners is Animal Planet. The cable network's perennially hyped — and charmingly low-budget — Puppy Bowl hit an all-time ratings high.
PHOTOS: The Puppy Bowl X Starting Lineup
The tenth iteration of the Puppy Bowl topped all of cable for the night, bringing in a total 13.5 million viewers over its 12-hour marathon — six consecutive broadcasts.
Averaging 3.3 million viewers during the premiere two-hour block at 3 p.m. ET, going against the 3:30 start of the big game, Puppy Bowl X improved its showing from a year ago by 24 percent. The canine face-off brought in 1.3 million adults 18-49.
Puppy Bowl X also improved the franchise's digital footprint. The streaming brought in more than 500,000 unique visitors, an improvement of 15 percent.