8:41am PT by Michael O'Connell
TV Ratings: Rams' Loss Pulls Poor 'TNF' Showing in Los Angeles
The Rams have not had a great first year in Los Angeles. The NFL team, which moved back to the market at the start of the 2016 season, has a miserable 4-10 record. And, adding insult to injury, their new hometown doesn't seem terribly interested in watching them play.
This week's Thursday Night Football did not take a big hit on NBC and the NFL Network, despite the blowout win for the Seattle Seahawks against the Rams, but it didn't get much heat in Los Angeles. The city didn't even break into the top 10 markets for NBC and the NFL Network's coverage, averaging just a 10.2 overnight rating among households.
Seattle, by comparison, brought in four times the ratings — averaging a 40.6 overnight showing on NBC alone.
Overall, the game averaged a 10.1 rating across the U.S. in those early returns. That's a 14 percent drop from the comparable metered markets showing from last week's Thursday Night Football.
Aside from the NFL, Thursday's broadcast lineup was largely filled with specials. CBS, however, had a strong episode of The Big Bang Theory. The comedy averaged a 3.3 rating among adults 18-49 and 15.8 million viewers.