March 04, 2013 9:04am PT by Michael O'Connell
TV Ratings: 'Red Widow' Gets a Lonely Launch, 'Celebrity Apprentice' Tumbles in Return
With most of its series up double digits from the most recent originals, CBS topped Sunday in total viewers (9.8 million) and tied Fox for a victory among adults 18-49 (1.8 rating). 60 Minutes (1.7 adults) started the night up four-tenths of a point from two weeks ago, while The Amazing Race (2.4 adults) jumped half of a point from its Oscar-deflated premiere. The Good Wife (1.6 adults) rebounded three-tenths of a point from its previous original, while The Mentalist (1.5 adults) was off by a tenth.
Sharing CBS' 1.8 adults rating and averaging 3.8 million viewers for the night, Fox aired two episodes of The Cleveland Show at 7:30 p.m. (1.5 adults) and 8:30 p.m. (1.9 adults), up a respective four-tenths and one-tenth of a point from the previous originals in those half-hours. The Simpsons (2.3 adults) rose three-tenths of a point, and Bob's Burgers (1.7 adults) at 9:30 was off two tenths of a point from American Dad's most recent showing in the slot. Family Guy was an encore.
America's Funniest Home Videos (1.6 adults) was up a tenth of a point from its most recent new outing, but that's where the good news ended for ABC. Once Upon a Time (2.1 adults) dropped three-tenths of a point to a series low before Red Widow (1.4 adults) made a very soft debut in its two-hour premiere. The drama was off eight-tenths of a point from last year's midseason debut of GCB and lost steam in its second hour. ABC averaged a 1.6 adults rating and 6.9 million viewers.
Encores of Betty White's Off Their Rockers led into a dipping Dateline (1.3 adults), down two-tenths of a point from its previous Sunday outing. At 9 p.m., the latest cycle of The Celebrity Apprentice (1.6 adults) dropped a full point from last winter's launch. On the upside, it did grow a tenth of a point to a 1.7 in its second hour, topping 10 p.m. NBC averaged a 1.3 adults rating and 4.9 million viewers.
Univision averaged a 0.7 rating with adults 18-49 and 2.2 million viewers.