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MAR
4
1 years

TV Ratings: 'Red Widow' Gets a Lonely Launch, 'Celebrity Apprentice' Tumbles in Return

UPDATED: ABC's midseason drama matches the ill-fated "Zero Hour" in its premiere, and lead-in "Once Upon a Time" drops 13 percent to a series low.

Red Window Celebrity Apprentice Split - H 2013
ABC/JACK ROWAND; Douglas Gorenstein/NBC

With most of its series up double digits from the most recent originals, CBS topped Sunday in total viewers (9.8 million) and tied Fox for a victory among adults 18-49 (1.8 rating). 60 Minutes (1.7 adults) started the night up four-tenths of a point from two weeks ago, while The Amazing Race (2.4 adults) jumped half of a point from its Oscar-deflated premiere. The Good Wife (1.6 adults) rebounded three-tenths of a point from its previous original, while The Mentalist (1.5 adults) was off by a tenth.

Sharing CBS' 1.8 adults rating and averaging 3.8 million viewers for the night, Fox aired two episodes of The Cleveland Show at 7:30 p.m. (1.5 adults) and 8:30 p.m. (1.9 adults), up a respective four-tenths and one-tenth of a point from the previous originals in those half-hours. The Simpsons (2.3 adults) rose three-tenths of a point, and Bob's Burgers (1.7 adults) at 9:30 was off two tenths of a point from American Dad's most recent showing in the slot. Family Guy was an encore.

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America's Funniest Home Videos (1.6 adults) was up a tenth of a point from its most recent new outing, but that's where the good news ended for ABC. Once Upon a Time (2.1 adults) dropped three-tenths of a point to a series low before Red Widow (1.4 adults) made a very soft debut in its two-hour premiere. The drama was off eight-tenths of a point from last year's midseason debut of GCB and lost steam in its second hour. ABC averaged a 1.6 adults rating and 6.9 million viewers.

Encores of Betty White's Off Their Rockers led into a dipping Dateline (1.3 adults), down two-tenths of a point from its previous Sunday outing. At 9 p.m., the latest cycle of The Celebrity Apprentice (1.6 adults) dropped a full point from last winter's launch. On the upside, it did grow a tenth of a point to a 1.7 in its second hour, topping 10 p.m. NBC averaged a 1.3 adults rating and 4.9 million viewers.

Univision averaged a 0.7 rating with adults 18-49 and 2.2 million viewers.