8:50am PT by Michael O'Connell
TV Ratings: Rio Olympics Rise With Phelps Farewell
Entering their second Saturday and their eighth night of competition, the 2016 Rio Olympics were mostly steady with the night before — although they rose substantially from the same night a week ago.
Driven, no doubt, by the final Olympics performance for four-time competitor and all-time winningest Olympian Michael Phelps, NBC's primetime coverage of the Summer Games inched up to a 16.4 overnight rating among households. Per fast-affiliate ratings, the three-hour primetime block also took an average 24 million viewers and a 6.3 rating in the key demo of adults 18-49. (All of those numbers remain off from the comparable night of the London Olympics four years ago.)
Heading into Sunday, the Olympics have topped 2 billion live-streamed minutes, according to NBC Sports.
NBC's primetime coverage of the Rio Olympics now has an average 28.1 million viewers, a 15.6 rating among households and an 8.1 rating with adults 18-49.